MoneySuperMarket: How A New Brand Positioning Needs To Go Beyond Advertising To Help Transform The Customer Experience
2019 saw the launch of MoneySuperMarket’s new brand positioning – Get Money Calm. But this was not just an advertising idea and a new TV campaign, Lloyd Page and Matt Rhodes will tell the story of the brand refresh and how the idea needed to go beyond just a new advertising campaign, but also to impact the product and customer experience. For a digital product, and in a changing communications landscape, the divisions between communications activity and product experience are less relevant. they’ll explain how the whole organisation, from brand and product to data and tech needed to pivot to make the brand relaunch a success.
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