Maximising Ecommerce Conversion With Targeted Marketing

Conversion is a top priority for any ecommerce business. But should it always be your most important metric? In this presentation Janis will talk about Birchbox’s approach to conversion and how they define and target their audience to maximise it.

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Event Digital Marketing Conference 12 July 2018

Speaker/s Janis Thomas, Marketing Director & Ecommerce Leader at The Wedding Shop,