Today’s marketing environment is a challenge. Trust. Disruption. Transparency. All of these factors make marketing’s job increasingly more difficult every day. Technology seems to be the answer but is it the whole answer we sometimes think it is? How often do organisations invest but the business case promised fails to materialise. Why does this happen? Paul’s presentation aims to provoke the audience to think more about the role that humans play when combined with technology to make marketing, sales, and service become attentively intelligent and stand out in the marketplace.
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