How to Make Your Website a Powerful Customer Acquisition and Retention Tool in a traditional industry sector
Bostik, an Industrial adhesives manufacturer is an Episerver and Freestyle Interactive client. They’ve recently launched an ecosystem of websites, rolling out across 34 countries which enables the individual countries to target their customers with tailored content from one central hub. Their website is a powerful customer acquisition and retention tool, driven by a digital strategy with the customer at its heart. The case study will follow the project from initial strategy to results achieved by carrying out extensive audience and competitor research to help guide technology platform selection, website design, content and search engine strategy.