Machine Learning + AI Scaling True Personalisation

While marketing in recent years has meant a lot of pressure to perform without a lot of time or resources to deliver results, artificial intelligence is changing the game, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated.

Event Digital Travel & Leisure Marketing Conference 28 March 2017

Speaker/s Raj Balasundaram, SVP of AI Product Management at Emarsys,