Machine Learning + AI Scaling True Personalisation

While marketing in recent years has meant a lot of pressure to perform without a lot of time or resources to deliver results, artificial intelligence is changing the game, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated.

Event Digital Marketing Summit 18 May 2017

Speaker/s Raj Balasundaram, SVP of AI Product Management at Emarsys,