Illuminating The Secrets Of Dark Patterns, And How They Can Negatively Affect Your Brand
Dark patterns are one of the ways in which designers and/or copywriters attempt to confuse the user by making an action as difficult as possible. This is almost always driven by the brand valuing short-term business goals over long-term goals, which can be gained by delivering a great customer experience and delivering what the user wants. Whilst some brands use these methods intentionally, others are using dark patterns unknowingly, simply following the ‘trending’ marketing/UI tactics. Discover the transparent practices which will ultimately enhance both your long and short-term conversion goals.