How User-Generated Content Fuels the Travel Booking Cycle
In today’s digital world, travel brands are fighting for visibility and market share. Luckily, tourism is one of the most ripe industries for user-generated content (UGC) marketing. Not only are travellers sharing meaningful travel experiences on social media – posting 160+ million #travel images on Instagram alone – but 83% of people look to this UGC for travel inspiration and validation. This session will present ways to use real customer photos and stories to attract, engage and convert consumers throughout the buying cycle – from dreaming and planning to booking and advocating.
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