How Marketers Can Bridge The Content Gap To Meet Consumer Needs In The Era Of Visual Content
We surveyed consumers and marketers and found that although they agree on the importance of authenticity and the value of visual content, their opinions significantly diverge when it comes to which types of content are most authentic and influential. How can marketers bridge that gap and truly deliver the authentic and visually-engaging brand experiences that consumers demand? In this session, we’ll dive into these survey results, what they mean for modern marketers, and how you can effectively leverage the user-generated visuals that consumers create and crave to bridge the content gap to drive sales and engagement.
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