Guerrilla User Testing for Search

Analytics platforms give us an insight into how customers engage with content, but in order to understand why content is working we need to go deeper with our users. We know that user signals are becoming more intrinsic to Google’s algorithms, but how do we influence users to do what we want on our website? Stephen will discuss what we should be looking at and how we should be measuring it without the big budgets required for lab testing.

Event Search Marketing Seminar 4 June 2015