Facing the Challenges of Personalised Content as a Financial Services Organisation

David, and John discuss the digital marketing challenges NFU Mutual are facing such as a mobile responsive site and using key features like personalisation to increase engagement and conversion whilst balancing the need to fulfil regulatory obligations and what digital strategy they are implementing to overcome these obstacles.

Event Digital Financial Services Roundtable 12 April 2016

Speaker/s David Knipe, Principal Solution Architect at Episerver, John Drinkwater, Digital Marketing Manager at NFU Mutual,