Automation – How to deliver human conversations

Reflecting on real life examples from brands such as Elemis, Science in Sport, Barbour and Fred Perry, come away with the power to:
– Utilise both upstream and downstream automation to make your campaign creation process more efficient as well as driving incremental revenue
– Identify which communications are suitable for automation and which are not
– Integrate the cross channel data needed to drive the seamless customer experience across multiple channels
– Use automation to have real human conversations at scale

Event Digital Marketing Conference 14 July 2016