Don’t give up on Paid Search

With the search volume trend for magazine subscriptions down year on year, it’s been a test-and-learn strategy to make paid search work for the subscriptions market. Hanifa talks through her experience about turning this channel into one of the highest contributors in marketing channel mix.

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Event Paid Search, Display & SEO Seminar 14 November 2019

Speaker/s Hanifa Dungarwalla, Group Digital Marketing Manager at Bauer Media UK,