Customer Decision Making Science: Understand How Your Customers Make Purchase And Retention Decisions

Daniel Gold looks at customer decisions through the lens of cognitive science and behavioural economics. He outlines the cognitive principles behind customers’ decisions to purchase or churn with practical examples and guidance on how to study and influence customer decisions. This talk will not only be interesting but also open up new marketing possibilities for you to consider.

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Event Digital Marketing Summit 31 January 2019

Speaker/s Daniel Gold, Head of Research at House of Kaizen,