Everyone is creative: how the Google Ventures Sprint process unlocks the talent in your team (with Penguin Random House, the guys who published the book)
Creatives aren’t a team or a title, and creativity certainly isn’t restricted to agencies. Creativity comes from confidence and collaboration.
They believe the best way to solve our clients’ problems is to unlock the creative talent in their own businesses.
Tools like the Google Ventures Sprint process is one of the well documented tools they use to unlock creativity in client teams.
Dave will talk you through how they have used it in Penguin Random House, the publisher behind the book.