Content Strategy Needs To Be Like Treacle
A presentation in two parts. Part 1; we will disambiguate the concept of ‘content’ and introduce a robust structure for planning content deployment across your website. Part 2; we will look at a framework for assessing your content ideas and messaging to make them more likely to succeed in generating attention, and those (still) all-important links. And yes, the ‘treacle’ bit will also be explained.