Commercial Aims And Social Gains: ‘Twickets’ – A Case Study In Social Innovation

As social media settles down to become just another broadcast advertising channel, is it time to give up on the idea of brands creating social products to build their reputation? Pete says it’s not and makes the case through the Twickets story and other case studies in which community spirit is the secret of success.

Event Social Media Seminar 3 December 2015

Speaker/s Pete McGarr, Managing Director at icuc.social,