Catching The Big Fish – How B2B Brands Can Successfully Turn Warm Leads Into Paying Customers

B2B brands are spending millions of pounds on advertising campaigns to drive interest and engagement, and after all those new leads have been generated, how do we really know the quality of opportunities flowing into our pipeline?

With the GDPR deadline in mind, how will the ways we collect, use and store data change the face of B2B marketing?

Discussing advanced data enrichment and ABM techniques, Sandra will discuss how marketing and sales alignment on strategy and data can alleviate marketing frustration, reduce sales lethargy and prevent customer disappointment

Event B2B Spotlight: Digital Marketing Roundtable 13 April 2017

Speaker/s Sandra McDill, Managing Partner at Convertr,