Case Study: How Email Automation Improved Visitor Engagement and Boosted Attendance at Sleep

Sleep is Europe’s leading exhibition and conference for the global hotel design, development and architectural community. Sleep is a free to attend event, so a challenge for the marketing team is to maximise the number of pre-registered visitors who turn up on the day. Declining engagement with emails and a lack of strategy was holding them back. The team worked with Adestra to automate their email journeys achieving fantastic results.

Event Email Marketing & CRM 11 February 2016

Speaker/s Danielle Woolley, Head of Customer Success at Adestra Ltd., Sarah Gaffney, Senior Marketing Manager at UBM,