Can’t We All Just Get Along? Let’s Stop Talking in Silos and Start Talking in Positive Customer Journeys
With increasingly fractured customer behaviour in 2020, marketers are chasing the new holy grail of marketing performance channels to gain competitive advantage. David discusses how we should be moving away from magpie behaviour, taking a step back and embracing customer and content first, thinking within channel planning. David will take you through how Curated see channel marketing in 2020, and how brands should be tackling a fragmented media space through investment in customer-led understanding and messaging to make the most of your marketing budget.