Beyond the Basics: Why Consumers are Demanding Intelligent Personalisation

Consumers are demanding more from personalisation, and brands need to keep up. Personalisation needs to be made a business priority, not just a marketing priority; this presentation will give examples of brands who have done just that, as well as sharing the 7 Principles of Intelligent Personalisation and Intelligent Personalisation in practice.

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Event Email Marketing & CRM Seminar 24 May 2018

Speaker/s Kristian Bannister, Senior Marketing Manager at Pure360,