Being More Bi-Modal In Your Marketing Execution
Change is a constant and technology is helping to fuel the pace of it as the world becomes more digital every day. Marketing needs to evolve if it wants to position itself as a key component of better customer experiences, part of that evolution involves being better able to react quickly to the changing landscape whilst also being able to scale its execution to drive efficiencies. Gary will discuss how financial services marketers can try to balance being quick and innovative, with being able to execute in a compliant, controlled and scalable way.
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