The Art Of Conversation: Building An Online Dialogue With Mums
Digital has opened up the opportunities for food brands to have open conversations, brand to consumer and peer to peer. Nowhere is this more important than in the baby category where mums are hungry for discussion, information, advice and sharing. HiPP Organic recognised this potential and in 2016 transformed its marketing from product led to mum led using the power of digital engagement. Tessa and Nicola will reveal all!