AI And Chatbots: The Future Of Email Marketing

Email is among the highest performing marketing channels, regularly outpacing other channels and ranks near the top for ROI. With the rise of AI, specifically in chatbot implementation, the question for many businesses is: should I be adopting this digital trend? In this presentation Georgia examines factors such as platform functionalities, user demographics, and the intimacy of the two mediums and how when used together they can help create powerful marketing strategies. Understand just how effective this can be with a case study from Cruise1st. If you send email and want to stay ahead of the game, this is one not to be missed!

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Event Digital Marketing Summit 26 April 2018

Speaker/s Georgia Lambert, Account Manager at , Simon Hoe, Global Head of Digital Marketing and eCommerce at Cruise1st,