AI and Behavioural Economics: A New Paradigm for Marketing
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for marketers in financial services? Richard will share how the combination of data science, behavioural analytics and AI are transforming the way that organisations are engaging with audiences, enabling businesses to be more customer-centric and bringing the panacea of the “right message to the right person at the right time” within reach.
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