7 Things That Make You Scream About Influencer Marketing
Influencer Marketing is like teenage sex: Everyone talks about it, nobody really knows how to do it well, everyone thinks everyone else is doing it, so everyone claims they are doing it and doing it brilliantly. It is not easy to get right without years of experience. It is also important to consider the various stakeholders in influencer marketing – the influencer, the brand and the audience. James Erskine will outline some of the steps he and his team have taken in managing influencer marketing campaigns successfully, and outline 7 things that have made him scream (in a bad way) about influencer marketing.