5 Key Trends That Will Optimise Your Content Strategy
If 60 per cent of all brand content is considered poor, irrelevant or doesn’t deliver, what are brands with successful content strategies doing differently? Considering key trends such as media ownership, voice experiences and targeted profiling, Kirsty Spencer, Managing Director at Made by Sonder gives insights into the strategies they are optimising for brands. Find out how sky high net promoter scores were achieved for Triumph Motorcycles and record sales reached with the Royal Institution of Chartered Surveyors.
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