Winter Update: Mapp Cloud Brings Innovations for Even More Efficiency

Thu 11th Feb

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform.

The Winter Update launches 11 new functionalities – including substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution, Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralised data source.

Michael Diestelberg, VP Product & Marketing at Mapp, comments, “In our conversations with marketers around the world, it has become clear that the requirements for successful customer communications have increased significantly over the past year. It is more important than ever to be able to successfully implement data-based strategies. In particular, the seamless linking of customer insights and personalised communication has become an essential skill that every marketer must master. Therefore, with the Mapp Cloud Winter Update, we are implementing numerous requests from our customers so that they can do their work even more efficiently and profitably.”

In the Winter Update, Mapp has placed a special focus on mobile push within the cross-channel marketing solution, Mapp Engage. Complex contact scenarios can be mapped and analysed even more easily to ensure consistent exchanges with consumers and more revenue-creating interactions, in the marketing automation module.

To boost customer engagement, Mapp Engage now also offers the option to create and automatically send reminder campaigns to those abandoning their shopping carts and wishlists.

In addition, Mapp Engage in the future features optimised audience management. To manage elaborate marketing scenarios, existing target groups that have already been created in the segmentation builder can be reused, saving valuable time, and enabling campaigns to be launched more quickly.

In addition to numerous new features in Mapp Engage, a completely revamped export management for reports and analyses is available for Mapp Intelligence users. This enhancement includes these exciting new capabilities:

Mapp’s Winter Update includes additional new functionalities and enhancements. A detailed summary of all new features can be found here:
https://mapp.com/product-updates-winter-2021/