Scriba PR and One Minute Briefs have harnessed the power of social media – along with a healthy dose of creativity – to try and tackle the UK’s panic buying problem.
After Labour called upon Britain’s advertising and PR industries to mobilise in the fight against panic buying, these two northern communications agencies, supported by a 23,000-strong creative community, answered their request.
Having created the Guinness “stay at home” advert which went viral on Tuesday (24 March), One Minute Briefs teamed up with Yorkshire based Scriba PR to corral their respective social media networks into creating posters which would encourage the nation to stop hoarding essentials.
Katie Mallinson, founder and MD at Scriba PR said, “This is a very tough time for the UK – in every sense – and so many firms are doing whatever they can to help. Scriba PR is incredibly passionate about ‘doing the right thing’, and when we saw the call for media agencies to play their part in trying to deter people from panic buying, we knew we had to get involved.
“We’ve admired the work of One Minute Briefs for a long time now, and thought this was the perfect opportunity to collaborate on a timely and crucial project. The response has been phenomenal, and it shows the power social media can have at times like these.”
Nick Entwistle, founder of One Minute Briefs added, “There’s a reason the UK’s shelves were fully stocked just a fortnight ago – and that’s because there’s enough food and toiletries to go around, if we all shop normally.
“Our community of OMBLES are always ready and waiting to deliver on a brief, and they haven’t disappointed. Monday’s brief saw the viral Guinness ‘stay at home’ advert created by our community, and we’ve been overwhelmed today by a wave of powerful creativity.”
In just eight hours, over 150 were submitted, with striking campaigns created on behalf of the NHS, the UK Government, and leading supermarket chains such as Asda, Tesco, M&C, Lidl, and Aldi. Lobbying the British public to “Keep Calm and Carry One (Basket)”, the winning entry came from Louise Chorley.
As a “thank you” for her hard work, Louise also receives a secluded night away at the Carwinley Retreat in Cumbria – once it is safe to go out again, donations of time from One Minute Brief and Scriba PR to her chosen charity, and a bespoke LED neon sign created just for her, from start-up business, Neon-Works.co.uk.