Selligent Awards 2020 Recognise Global Brands for Excellence in Digital Marketing

Thu 17th Dec

Tesco, Mercialys, and The United Nations Refugee Agency Among Selligent Clients Recognised for Delivering Powerful Campaigns and Top-Notch Customer Experiences.

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, today announced the winners of the 2020 Selligent Awards, following a digital ceremony attended by clients and partners around the world. Celebrating excellence in digital marketing, the awards recognise brands for delivering seamless omnichannel marketing and data-powered experiences that meet the evolving needs of consumers today.

From a global pool of submissions, an independent panel of judges chose winners in five key categories: Excellence in Consumer-First Marketing, Excellence in Marketing Innovation, Excellence in Omnichannel Marketing, Best Personalised Journey, and Best Inclusive Communications. In addition, a Selligent Favourite emerged from an internal vote from the Selligent team, as well as six Public Vote Award winners, chosen by attendees of Selligent’s Reconnect 2020 events across regions. The 2020 Selligent Awards winners are:

Excellence in Consumer-First Marketing (two winners):

Excellence in Marketing Innovation (two winners):

Excellence in Omnichannel Marketing (two winners):

Best Personalised Journey: Corwin – Global education publisher Corwin renewed its focus on smart targeting and segmentation, with the goal of expanding its audience and delivering hyper-personalised content and experiences. By zeroing in on relevance and personalisation, Corwin better connected marketing with sales, boosting engagement results through intentional, targeted automation efforts. As a result, Corwin doubled web traffic to content offer pages, improved productivity by reducing campaign deployment time by 31 per cent, and increased email open rates by 32 per cent.

Best in Inclusive Communications: UNHCR and agency partner Acxiom — UNHCR, the UN Refugee Agency, is a global organisation dedicated to saving lives and building a better future for refugees and forcibly displaced communities. Coinciding with the holy month of Ramadan, UNHCR launched a global fundraising campaign ‘Every Gift Counts. UNHRC generates 80 per cent of its total annual donations during this time. The organisation deployed Selligent Marketing Cloud technology to power the digital charity campaign, working closely with Selligent agency partner, Acxiom. The campaign brought staggering results, including raising more than $630,000 in donations in one month, a 30 per cent increase compared to the previous year, as well as 23 per cent email open rate from more than 330,000 emails sent.

Selligent Favourite: Hunkemöller — Hunkemöller, Europe’s fastest growing lingerie brand, utilised Selligent Marketing Cloud to streamline communications and develop smarter audience segmentations based on customer data — all while boosting engagement and revenue through its digital platforms. The company leveraged Selligent’s AI-powered Smart Content capabilities to improve targeting, drive conversion, and better understand customers for improved long-term customer journeys. The strategy drove 54 per cent lift in revenue, 61 per cent boost in orders, a 44 pr cent click-through rate, and 23 per cent email open rate.

The six Public Vote Award winners as chosen by attendees of Selligent’s digital Reconnect 2020 events were:

“Congratulations to all our 2020 Selligent Awards winners! Your brands have demonstrated how marrying the best of marketing technology with creative campaign ideas can result in flawless execution and results that truly exceeded expectations,” said Karthik Kripapuri, CEO at Selligent.

“We are honored that Selligent’s technology helps bring our clients’ ideas to life by delivering truly transformative experiences and business value, with support from our global network of partners,” added Bruno Boussion, SVP of Sales, Europe.

More than 700 global brands in retail, travel and hospitality, media, entertainment and publishing, and financial services trust Selligent to help deliver their marketing programsmes, including innovative brands like FreshDirect , GoNoodle, (a Kroger company), and professional football team Minnesota Vikings.