PetsPyjamas Selects Mapp for Improved Marketing Personalisation

Thu 29th Oct

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalisation of its customer outreach.

PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximising its use of segmentation and developing more sophisticated customer journeys.

PetsPyjamas is an award-winning destination for dog-friendly travel, where customers can choose from over 10,000 dog-welcoming stylish hotels, cottages, and B&Bs, many with packages exclusive to PetsPyjamas. PetsPyjamas’ expert Pet Partners helps customers to find the best getaway for them and their pets, catering to all breeds and budgets.

By using Mapp Engage, the brand now has in place a range of personalised marketing approaches that it could not previously automate.

Mapp ensured better levels of support and customer service, along with impressive response times.

Mapp Engage uses campaign dashboards and allows personalised messaging in real-time across email, social, mobile push, in-app messaging, SMS, microsites, and paid media.

Aimee Withrington, Head of Marketing, PR and Communications, PetsPyjamas, comments, “Mapp has provided us with a level of audience segmentation that was previously unattainable. We would formerly have to spend a great deal of time manually personalising our messages, which are now achievable in a few clicks. This has allowed us to be able to develop far more sophisticated customer journeys.”

Ricardas Montvila, Senior Director, Global Strategy, Mapp, adds, “We are very pleased to be working with PetsPyjamas to help them to develop their digital marketing along the lines of improved segmentation. They have lots of opportunities to continue automating their customer journeys and finding new ways to engage with, and sell to, dog owners.”