Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalised Customer Engagements Across Web, Email, Mobile, and Social

Tue 3rd Mar

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, today (3 March 2020) announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalise and optimise the millions of communications sent to its cinema guests across Denmark, Norway, and Sweden.

Operator of the largest cinema chain in Denmark and Norway, Nordisk Film Cinemas attracts about 9 million guests each year. With close to one million loyalty members, the company prides itself on delivering unique and outstanding experiences that unite people – both in person and online. Nordisk Film Cinemas’ web properties (nfbio.dk, nfkino.no, and nfbio.se) and native apps provide movie enthusiasts with state of the art digital platforms to purchase tickets.

“With Selligent’s strong omnichannel and automation capabilities, we look forward to making our customer conversations even more sophisticated, personal and relevant,” said Erik Kongsvik-Ibsen, COO at Nordisk Film Cinemas. “We were extremely pleased with Selligent’s professional and solution-orientated approach during the selection process, and we’re confident that its platform will cater for current marketing activities, but also be scalable and valuable for our long-term plans.”

Selligent will enable Nordisk Film Cinemas to continue to interact with its strong and growing customer base, with automated and personalised communication that is always relevant. Selligent’s platform capabilities will also drive future digital campaigns in the Scandinavian region.

“We’re proud to partner with Nordisk Film Cinemas to power its digital campaigns and support its wider communications ambitions,” said Bruno Boussion, SVP Sales Europe at Selligent. “As the company seeks to strengthen its industry-leading position and expand into new markets, the Selligent platform will be instrumental in engaging with a broader community and driving customer loyalty.”

Nordisk Film Cinemas is the latest addition to Selligent’s growing global client roster, including entertainment and publishing properties like GoNoodle and Kinepolis.