Motif, Photo Book Mac OS Extension, Launces Referral Marketing Programmeme to Boost Customer Acquisition

Mon 25th Nov

Partnership with Mention Me Will Continue to Drive Growth for Motif,

While Rewarding Loyal Customers

Motif, the number one rated premiere photo app extension for Mac, is launching a referral marketing programme powered by Mention Me, as part of a wider customer acquisition drive. Motif is a free macOS photo extension that works natively within Apple Photos to create beautifully curated photo books, calendars, and cards. Motif is also now accessible via its free IOS app, in 32 countries and in five languages. With a parent company that has been printing for Apple for more than 15 years and has produced more than 75 million photo products since 2005, every customer receives beautiful, high quality products from a world class printer.

When Apple shuttered its existing photo printing service in autumn 2018, Motif launched in the US that summer and expanded internationally into Europe. With strong momentum in the US and a successful global launch, Motif has seen more than 125,000 global downloads. To continue an aggressive growth pattern and provide the brand’s loyal global customer base with added benefits, Motif identified an opportunity to harness the existing engagement and provide a platform for individuals to share their positive experiences. Motif chose to partner with Mention Me and their leading SaaS technology to capitalise on these word of mouth referrals.

According to Craig Bauer, Global SVP and Managing Director at Motif, ‘Years of working as a global supplier of print services for Apple pushes us to continue to develop and evolve our products and services as well as replicate Apple’s quality and customer service. Our customers are our best advocates, so we wanted to make it easy and rewarding to refer Motif to family and friends. Mention Me is the perfect partner due to their rigorous AB testing, helping us to understand what resonates most with our customers, in addition to their unique refer by name feature that makes sharing in real conversations simple.’

Andy Cockburn, CEO of Mention Me, comments,We’re really excited to be working with such an iconic brand in the US and Europe. A referral programme is a great fit for their brand, enabling them to seamlessly thank existing customers and welcome in new ones.’