Mapp Delivers Exceptional Growth in the Third Quarter of 2021: Record High Demand for Mapp Cloud Continues

Thu 7th Oct

7 October 2021 Mapp, the international provider of insight-led customer experiences, continues to grow at a record level in the third quarter of 2021. Following a successful first half of the year, Mapp recorded an even stronger new business performance in Q3 2021, with YTD sales bookings approaching a 40 per cent increase compared to the previous year. The growth came from new customers, contract renewals across Mapp Cloud, successful cross-selling, and increased partner business.

In the US as well as in the European target markets, new customers were added or expanded their business with Mapp in the third quarter, including well-known brands such as West Ham United, Sensilab, Jelly Belly, Corel, Coop Online, and Plasmon. Moreover, Mapp partnered with many new agencies, system integrators, and technology vendors, setting up future expansion into 2022. International partnerships were agreed among others with Spryker and Shopgate, and digital agencies such as GroupM, Accenture, Wavemaker, and Kenscio became certified for partner business with Mapp.

Mapp is benefiting from the high demand for data-driven cross-channel marketing solutions. New attention stems from Mapp’s AI-based platform, Mapp Cloud, being recognised in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report. The analysts rated the company a Strong Performer for its cross-channel campaign management. Mapp was awarded with five out of five stars in 13 categories. Integral to achieving this top rating are the capabilities in descriptive analytics, digital intelligence, reports, dashboards, and marketing performance management as well as in the AI-based planning and orchestration of cross-channel marketing.

Steve Warren, CEO of Mapp, comments on the outstanding results, “We delivered another powerful quarter of very strong new business and revenue growth, building on the momentum from our record results since beginning of the year. In the third quarter, numerous prospects and existing customers came on board to use our full suite of Marketing tools. This shows that cross-channel campaign marketing and intelligent cloud solutions are essential for business success. At the same time, we are increasingly focusing on partner businesses to provide customers with further opportunities – for example, our latest generation of eCommerce and DTC (direct-to-consumer) functionality will help retail and CPG (consumer packaged goods) marketers drive results immediately. Large and medium-sized companies need data-driven solutions that help achieve excellent results easily and effectively through highly personalised marketing. Using AI and an insight-led strategy is crucial to this success.”

Customers benefit from the fact that Mapp Cloud is continuously being extended with new features and functionality. In September, Web Push was launched as another channel for insight-led cross-channel marketing and a new analytics API was introduced to provide data analytics programmatically.