Mapp Closes 2021 with Record-Breaking Growth

Thu 3rd Feb

New customer business grows by 32 per cent, strong subscription revenue growth.

International provider of insight-led customer experiences and one of the world’s largest privately-held Martech platforms, Mapp, has reported record-breaking year-over-year growth for 2021. The company grew by more than 32 per cent in new customer business and showed strong subscription revenue growth.

In its target markets of US, UK, Germany, Italy, and France, some of Mapp’s new clients include well-known brands such as Vivienne Westwood, Doves Farm, OPI, Sensilab, Jelly Belly, West Ham United, The Independent Pharmacy, Design Toscano, Corel, Piquadro, and Prénatal. Other notable customers include Black+Decker, Francesca’s, JYSK, PepsiCo, Varelotteriet, Westwing, and Witt-Gruppe.

Mapp strategically partnered with several new agencies, system integrators, and technology vendors in 2021, eyeing its future expansion into 2022. New international partners include VTEX, Spryker, and Shopgate, as well as leading agencies such as Accenture, GroupM, Wavemaker, and Kenscio.

“We’re proud of the huge growth we’ve achieved in 2021 and welcome on board many new clients, partners, and vendors who have joined Mapp past year and became part of our great expansion,” said Steve Warren, CEO of Mapp. “Mapp’s unique insight-led customer experience platform, Mapp Cloud, proves to be an invaluable tool for many brands we support worldwide. Our goal is to continue the momentum of executing plans for even faster growth in 2022, led by a focus on our sales and marketing efforts. I would also like to highlight that in 2021, Mapp set a record for its lowest churn – evidence that our customer-facing teams delivered an outstanding job on a daily basis.”

Among the 2021 Mapp Cloud platform improvements are the addition of two new marketing channels: direct mail and web push notifications. These join Mapp’s network of email, SMS, mobile push, in-app, retargeting, and web channels. Marketers can also intelligently track their most important KPIs with Goals & Forecasts. Unifying data can be streamlined, with integrations to eCommerce platforms like Shopify and Shopgate, or data synchronisation with relevant external sources thanks to the new Data Feeds functionality. Mapp’s Analytics API consolidates different data sources, processes calculations, automates reporting, and enables data visualisation in any office application.

According to Forrester, “insight-led businesses” are expected to grow seven to 10 times faster than the global economy. Additionally, “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report validated Mapp Cloud as a strong performer with 5/5 stars in 13 categories.

Mapp’s insight-led customer experience platform Mapp Cloud offers unique possibilities for scalable marketing. The Intelligence Module combines data, analytics, and AI to generate actionable insights, allowing brands to engage with their customers along the buying journey. The Engage Module orchestrates and automates seamless, personalised cross-channel campaign management; and the integrated Customer Data Platform (CDP) provides an industry unique 360-degree view of each contact comprised of unified data, which enables advanced segmentation and automation.