Leading Wine eCommerce Company Decántalo Taps Selligent Marketing Cloud to Optimise and Personalise Online Customer Experiences

Tue 12th May

Decántalo, a leading eCommerce company specialising in wines, has selected Selligent Marketing Cloud, the intelligent omnichannel marketing automation platform, to optimise online interactions with their customers. Decántalo will use Selligent to automate its digital marketing campaigns, maximising engagement with consumers. The Barcelona company is one of the leading online wine merchants in Spain, serving all of Europe and the United Kingdom.

Online wine sales have increased considerably in recent years as winemakers took to digital to expand market reach across borders. Companies are seeing a huge opportunity to augment traditional brick and mortar stores with a digital presence for continued business growth. The global wine industry is estimated to exceed $200 billion in 2025. A study by Kedge Business School in Bordeaux indicates that wine sales have grown 11 per cent in the UK and, as a result of the current global pandemic, have increased by 62 per cent in Spain, according to data from the firm Gelt. These trends have led many companies to find new ways to reach consumers, and strengthen existing customer loyalty.

“We have full confidence in Selligent’s ability to personalise and professionalise our communications with our clients,” said Hector Pla, eCommerce Director at Decántalo. “Wine is not just a product to us, but an experience that must be optimised in every interaction with consumers. Selligent will help us to facilitate this relationship between our highly specialised team in the wine industry and all types of wine customers, whether they are beginners or connoisseurs.”

Selligent’s innovative functionalities will enable Decántalo to increase customer loyalty and acquisition, as well as optimise customer experiences across multiple channels, including the web, email, mobile, and social. The programmes will cover all of Decántalo’s extensive offerings, with a portfolio of close to 5,000 national and international wines, in addition to supporting customer service in five languages.

“Given our continuing social distancing guidelines around the world, engaging with customers via digital channels is more important than ever,” said Bruno Boussion, SVP of Sales, Europe at Selligent. Consumers today demand relevant and timely recommendations for continuing purchase and engagement. We are excited to support Decántalo’s omnichannel digital marketing efforts and highly-personalised customer approach.”

Decántalo is the latest addition to Selligent’s growing global client roster, spanning industries. For more information, visit www.selligent.com.