Following several new significant client wins including Rohan and La Redoute, data-powered integrated agency, Jaywing, has bolstered its retail team with five new hires. Taking up roles are (from left to right) Nick Robinson, Paddy Cavanagh, Chris Dowse, Jade Cole, and Scarlett Whittell.
Nick Robinson – Account Director
With 16 years’ marketing experience across both client-side and agency businesses in retail, sport, FMCG, and eCommerce, Nick brings a wealth of experience to the team. Formerly Senior Account Director at Savvy Marketing, he managed clients including Adidas and Reebok, and has also worked freelance for agencies including The Marketing Store and Ear to the Ground where he managed the New Balance Football account.
Nick says, “What attracted me to Jaywing is its reputation and staggering roster of clients. I am excited by Jaywing’s ambitious plans and looking forward to working with the talented, diverse team to develop great campaigns that will blow our clients’ socks off!”
Paddy Cavanagh – Senior Account Manager
Paddy joined the graduate scheme at M&C Saatchi in 2018, rising from Account Executive to Senior Account Manager in just three years. During that time, he worked across a broad spectrum of clients, most notably on NatWest’s award-winning Freddie vs Freddie campaign.
As a Senior Account Manager, Paddy will lead the delivery of insightful, targeted campaigns for a range of retail clients, saying “What excites me are the bold plans for the business. Jaywing offers the perfect mix of seasoned experience and forward momentum, and I’m really excited to be working with some great clients including British outdoor clothing brand Rohan, which has a passionate customer base and rich history.”
Chris Dowse – Senior Strategist
Chris has worked in the industry for 10 years in a mix of agency and client-side strategy and planning roles including Center Parcs and most recently Annica Digital. As Senior Strategist, Chris will inform media buying strategy and test and learn programs for clients, as well as creative strategy and proposition development.
Chris says, “Having worked with Jaywing as a client at Center Parcs, I know first-hand that they really understand what clients are looking for right now in terms of using data and insight to underpin effective creative ideas and strategies. I’m really excited to be part of the team.”
Jade Cole – Account Manager
Jade joins Jaywing with five years’ agency experience gained at Generate UK, Northern Media, and Front, where she had hands-on roles in digital marketing, creative, and branding projects. Jade’s Role at Jaywing will see her leading on campaigns for an array of retail clients including La Redoute.
Scarlett Whittell – Account Manager
With five years’ experience in digital marketing, Scarlett’s breadth of expertise ranges from client management to creating digitally optimised content for global brands. Formerly an Account Manager at Stickyeyes, she worked on the Formula One sponsorship campaign for the Abu Dhabi Grand Prix 2020 with Etihad Airways.
Andrew Fryatt, CEO at Jaywing, says, “We are so pleased to welcome all five of these new starters to Jaywing. There’s so much knowledge between them as well as decades of experience and they’re already making an impact in our retail team.”
For more information about Jaywing’s retail offering, visit: www.jaywing.com