Epiphany Wins Paid Social Contract with Proworks Fitness

Mon 4th May

With a renewed focus on brand growth in 2020, UK-based fitness equipment specialist, Proworks Fitness, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue with a focus on strong eCommerce campaigns.

Proworks Fitness, who are based in North East England, provides high-quality fitness equipment, including yoga mats and resistance bands, across a variety of countries worldwide. To meet its goal to grow the brand and drive sales directly to their website, Proworks Fitness sought out to bring in an agency with strong creative and eCommerce experience – making Epiphany the perfect fit.

Commenting on the new appointment, Andrew Simpson, owner of Proworks Fitness, said, “I have felt for many years Proworks Fitness could be something huge, and in 2020 we really wanted to focus on getting some great content in front of our key audience, to help grow our awareness and build a loyal following, which will ultimately help us launch new products in the near future.

“Epiphany’s creative offering really impressed us, we were keen to work with an agency who can help us grow and connect with our audience through engaging paid social activity and strong visuals, and we’re really excited to see what we can do together in the next few months.”

Tom Salmon, Managing Partner at Epiphany, added, “We’re thrilled to be partnering with Proworks on their mission to grow their brand. We share their ambition to grow, and love the focus they have on their key audience – we can’t wait to see the results we’ll achieve together.”