- Data-driven capabilities.
- Acquisition and insight enablement.
- Centralisation of channels.
- Value orientation to ensure business outcomes are the true metric of success.
Andy Gladwin, Head of Mobile GTM, says, “As customer relationships continue to move from physical to digital, mobile is at the heart of digital transformation and executing an effective mobile strategy using the right cross-channel technology is critical to enterprise success in today’s environment.”
When eight out of every 10 digital minutes happens on mobile devices, it’s essential for brands to meet their customers where they are and on whatever channel they choose. Which, in this case, is mobile.
Cheetah Digital has always had a forward-thinking approach to mobile. Their mobile solution enables enterprises to enhance their customer relationships through more relevant, contextual, personalised communications via mobile channels, ultimately driving an increase in customer lifetime value.
Their mobile strategy experts, Andy Gladwin, Head of Mobile GTM, and Bruce Swann, Senior Director of Product Marketing, were recently interviewed by Martech Outlook about their advice for brands who may think a mobile strategy is something you set once and then it’s done.
But as customer interactions become increasingly digital, it’s important to use this space to engage with customers using highly contextual and personalised messages that are tailored specifically to the channel they’re on.
You’ll also learn about the reasons why Cheetah Digital was chosen as the first of Martech Outlook’s Top Mobile Marketing Solution Providers for 2020. Check out the full article here.
Cheetah Digital can help you drive value to your business with a modern mobile strategy. Get in touch with the team today!