Candyspace has launched a new ecosystem of dealer websites on behalf of Mazda UK, consolidating 81 separate platforms and streamlining customer journeys across platforms.
Over just a few months, the Candyspace team – working collaboratively with the team at Mazda along with selected dealers – took a customer-centric and UX-focused approach to designing, building, and optimising the new suite of websites on the Optimizely DXP.
As a result, customers can now enjoy seamless user journeys across the ecosystem, with personalised experiences that showcase the range of new and used models at their local dealerships, and the latest finance offers.
With vastly improved data and analytics, Mazda is now better able to maximise and drive leads, and optimise conversions and journeys across the digital platform. Candyspace’s solution is a flexible one, designed to evolve in line with the rapid changes in the automotive sector.
Claire Andrews, UK Marketing Director at Mazda, said, “At Mazda we strive to deliver an outstanding customer experience. Delivering consistency across our dealer websites and seamless journeys through our ecosystem gives us a strong platform upon which to build, adapt, and innovate. Candyspace’s customer focussed approach and technical knowledge has ensured the successful implementation.”
Tom Thorne, Candyspace CEO, said, “At Candyspace we build digital products loved by everyone – businesses, their partners, and their customers. Working closely with Mazda and their dealers, it’s good to know we’re bringing business success through consistency and efficiency at scale, and done in rapid time.”