Artificial Intelligence and Machine Learning in UK Email Marketing

Mon 5th Oct

Artificial intelligence and machine learning, once only the province of enterprise-level experiments, today power many of the marketing automation and personalisation platforms available to a wide range of marketers.

But what do email and CRM marketers think about artificial intelligence and machine learning (AI/ML)? Are they using it for greater efficiency on the back-end and higher customer response on the front-end, and are they satisfied with their results? Or, are they taking a “wait and see” approach?

These are two of the questions this report will answer, based on the findings in a survey of UK email and CRM marketers and marketing managers, conducted earlier this year by Sailthru, Liveclicker, and Holistic Email Marketing.

What you’ll learn in this report

Click here to download the report.