Absolute Digital Media To Attend The EU Search Awards In Prague This Week  

Tue 15th May

Full-service digital marketing agency, Absolute Digital Media, will be attending the European Search Awards in Prague, on Wednesday 16th May, having been announced as finalists in March for the category Best Use Of Search – Finance.

The agency will be up against some tough competition, with brands such as GoCompare.com, Thomson Reuters, giffgaff, Direct Line, Virgin Money and more also being shortlisted as a result of their agency’s work. However, the exceptional results that Absolute Digital Media have achieved for Wizzcash leaves the agency feeling confident that they could add another trophy to their already extensive cabinet.

“I am thrilled to be attending the European Search Awards in Prague this week. The ceremony will be a chance for some of the best search marketers to come together to celebrate some of the exceptional work that has occurred over the past 12 months. We’re facing a lot of tough competition, but the team at Absolute Digital Media consistently work hard to push the very best results for our clients. We’re going to be tough to beat!”

Ben Austin, Absolute Digital Media CEO

Wizzcash are an FCA-approved short-term loans company, and the highly competitive industry is one of the factors that makes the results achieved by the agency so outstanding. One of the key focuses for the campaign was the close working-relationship that was built between the agency’s content team and Wizzcash’s compliance department, helping to ensure that the campaign was entirely focused on the responsible lending practices and FCA regulations which Wizzcash abide by.

Alongside this, a creative, link-seeking content marketing campaign -combined with targeted outreach- allowed the agency to further encompass more potential customers within the awareness phase of commitment within the campaign. This was combined with ongoing technical improvements, a bi-weekly link detox and close liaison with the client’s development agency during the site redesign process in order to ensure that the redesign would not negatively impact any SEO work that had been carried out, as well as offering UX/CRO advice to further improve overall site quality.

Absolute Digital Media have been nominated for a number of awards this year, including the UK Biddable Awards and the UK Content Awards, and the evening in Prague provides an opportunity to showcase the agency’s skills and commitment to providing exceptional results for their clients.