Ricky Solanki has led over 250 digital marketing campaign strategies for all types of businesses. He understands the entire online customer journey and how to build digital campaigns accordingly. He has led conversion optimisation projects for Natwest, Tiscali, Fortnum & Mason and AGA. He started working in paid search in 2004 and has used that knowledge to build the Push Analyser. Push Analyser is a unique software tool which identifies quick wins for performance improvement in campaigns.