Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department. Since his return to the UK in 2011, Nick has held head of department roles at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.