Lucy Thompson

Programmatic & Paid Social Lead

Jaywing

Lucy has seven years of experience in digital performance marketing, specialising in programmatic display advertising, two of which have been leading and managing the programmatic & paid social offering at Jaywing. She has been heavily involved in the performance strategy, execution, and reporting for brands across multiple verticals such as retail, FMCG and financial & professional services. Lucy is responsible for ensuring Jaywing stays ahead of the curve with programmatic and paid social channels and products to offer brands the most successful and efficient strategies for their paid media. Lucy helps brands achieve their branding and acquisition goals through bespoke and innovative paid media strategies, with a key focus on upper and mid-funnel activities, filling the pipeline for lower-funnel success.

Company

Jaywing

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