Koen Smeets

Strategy Director

DAC Group

Koen Smeets is the Strategy Director for the DAC Group in Europe. He has been working for 20 years in international media agencies in London and Barcelona, creating global strategies for brands like Philips, Samsung, Goodyear, Visa, Asics and TomTom. While working for these brands, he felt frustrated with not being able to influence the actual sales performance and so decided to work for a totally different agency, DAC. Combining his experience working on big brands with DAC’s knowledge of delivering local performance, he now helps big brands to win at the local level and generate outrageous results.