Joe Friedlein is the founder and MD of Browser Media, a UK based inbound marketing agency. Having been involved with digital marketing since the "new media" days, Joe has been at the coal face of search marketing for much longer than he would like to admit. A lifetime advocate of doing it properly rather than chasing short-term gain, Joe has always preached a content-led approach to SEO. He would much rather talk about inbound marketing than SEO.