Georgina jumped straight from university into a career in media and technology. Starting at Haymarket Publishing selling advertising across several magazine titles, then onto the Guardian newspaper and the recruitment advertising team. She joined Channel 4 in 2006 to work with digital and TV clients on the launch and development of 4 on Demand. Developing a passion for video advertising and creative strategy led her to work for YouTube in 2011. Georgina joined Twitter in 2013, hungry to be part of the social media glue which binds together all of the forms of marketing and communications she had enjoyed over the previous 10 years.