Dan Lifton

Head of Client Services

Overdrive Digital

All Industries

Dan Lifton is Head of Client Services at Overdrive Digital. Dan has been working in Paid Media for 7+ years and has extensive experience in managing strategies and campaigns both in-house and agency side, meaning he knows the best of both worlds. In his current role at Overdrive, Dan works closely with the PPC and Paid Social Account Managers on campaign strategies to make sure we deliver incredible results for our clients.

Videos

Cookieless Targeting, Paid Search • 09/02/24

Preparing for the phase out of Third Party Data

By Dan Lifton, Head of Client Services at Overdrive Digital

Paid Social, Pay Per Click • 06/02/23

Diversifying your channel mix: A real-life example of re-inventing the playbook to drive growth

By Dan Lifton, Head of Client Services at Overdrive Digital