Claire is a digital expert with extensive editorial and technical experience. At MND Association Claire has developed and leads the digital strategy. Working closely with her fundraising colleagues Claire has helped digitise the offline fundraising activity. The Ice Bucket Challenge has become one of the highlights of her career and pushed the charity's digital channels to its limits. Claire gained her experience at the BBC where she worked for over 20 years. Projects included the launch of the BBC local news websites, BBC Blast, Radio 4’s A History of the World in 100 Objects, Video Nation and the Music Machine on BBC Radio 3.